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US Unlimited PTO

  • Own GTM strategy for Kinaxis' highest-priority innovation initiatives, accelerating the path from emerging capability to market launch.
  • Create repeatable launch models and operating rhythms that bring innovations to market faster without sacrificing readiness.
  • Orchestrate complex cross-functional launches, aligning Product, Engineering, Sales, Marketing, and other stakeholders.

GTM Strategy Product Marketing Cross-functional Leadership Enterprise Technology

20 jobs similar to Principal, Innovations- GTM Strategy & Product Marketing

Jobs ranked by similarity.

$203,200–$345,600/yr
North America Unlimited PTO

  • Own GTM execution for Product & Technical Marketing, orchestrating launches with AI-first workflows.
  • Run a portfolio of cross-functional initiatives with clear owners, dates, and tradeoffs.
  • Align teams and design decision stages to drive velocity and clarity.

GitLab is the intelligent orchestration platform for DevSecOps, helping organizations increase developer productivity and reduce security risk. Trusted by over 50 million users and 50% of the Fortune 100, GitLab values AI-driven innovation and inclusivity.

UK Unlimited PTO

  • Establish and centralize the global partner success operating model, including standards, segmentation, and health scoring to drive capacity and delivery quality.
  • Partner with cross-functional teams to translate market demand into partner capability requirements, accelerating enablement and certification.
  • Own the partner success lifecycle and build the management infrastructure, driving measurable performance and governance across the ecosystem.

Kinaxis is a global leader in modern supply chain orchestration, powering complex global supply chains with an AI-infused platform that provides end-to-end transparency and visibility. With over 2000 employees worldwide and a best-in-class HQ in Ottawa, Canada, the company fosters an innovative, inclusive culture and has won several Top Employer awards.

North America Canada Unlimited PTO

  • Drive go-to-market strategies for the PM product portfolio, engaging with strategic customers and designing sales plays to maximize pipeline and revenue.
  • Scale CIO plays and readiness programs across AMS, EMEA, APAC, and Japan, ensuring consistent field enablement.
  • Collaborate with product and marketing teams to refine messaging, pricing, and packaging, and support high-impact deals and partner co-sell strategy.

ServiceNow is the AI control tower for business reinvention, bringing together any AI, data, and workflow to help 85% of the Fortune 500 work smarter and faster. The company fosters an AI-native culture with 22,000+ employees and a flexible, collaborative environment.

$163,380–$269,570/yr
North America Unlimited PTO

  • Drive growth strategies for CIO solutions portfolio and cross-product offerings.
  • Build and activate CIO sales playbooks and run sales readiness workshops.
  • Collaborate with cross-functional teams to refine GTM strategies and support high-impact deals.

ServiceNow provides an AI platform that automates workflows and drives business reinvention. The company serves 85% of the Fortune 500 and fosters an AI-native culture with a focus on innovation and collaboration.

$65,750–$184,950/yr
India Unlimited PTO 16w maternity 16w paternity

  • Lead high-impact GTM strategy initiatives across Product, Sales, Marketing, Partnerships, Customer Success, and Revenue Operations.
  • Design scalable operating models, governance frameworks, and launch processes for a global revenue organization.
  • Serve as strategic advisor to senior leadership, driving cross-functional alignment and measurable commercial impact.

US Unlimited PTO 20w maternity 20w paternity

  • Define Marqeta's Enterprise AI & automation strategy, including governance frameworks and adoption roadmap.
  • Partner with business units to identify and prioritize high-impact AI use cases and drive measurable business value.
  • Manage vendor selection, conduct pilots, and drive adoption through change management and community building.

Marqeta is a card issuing platform that enables companies to issue cards, authorize transactions, and manage payment operations in real time. It is one of the earliest enablers of embedded finance, with a flexible remote-first culture and a focus on innovation.

US

  • Define and operationalize a new product commercialization motion for Core Business Workflows, accelerating customer adoption of emerging AI innovations.
  • Build and lead a team of product and AI specialists to identify customer problems, build solutions, and validate business value through proofs of value and innovation workshops.
  • Collaborate with Product Management, Engineering, Sales, and other teams to execute customer innovation initiatives and establish success metrics.

ServiceNow is the AI control tower for business reinvention, helping 85% of the Fortune 500 work smarter with an AI platform that brings together any AI, any data, and any workflow. The company fosters an AI-native culture where technology and talent combine, with a global workforce and offices across the US.

US

  • Contribute to and execute Product Marketing strategy, shaping messaging and positioning with product management.
  • Partner with Sales as a trusted advisor to deliver sales enablement and refine value propositions.
  • Drive Analyst Relations program and own execution of Product Launch Strategy.

Picus Security is the leading exposure validation company that proves what attackers can exploit and validates defenses. Trusted by Fortune 500 enterprises, the company is a fast-growing startup with a global remote team and a culture of innovation.

North America Canada

  • Drive go-to-market strategies for the Asset Management product portfolio, engaging with strategic customers and cross-functional teams.
  • Design and activate prioritized sales plays to maximize pipeline generation and new net annual contract value across geographies.
  • Support CIO GTM plays, partner enablement, and market trend analysis to inform strategy and execution.

ServiceNow is the AI control tower for business reinvention, helping 85% of the Fortune 500 work smarter with its AI platform. With a culture of innovation and collaboration, ServiceNow empowers employees to make meaningful impact.

Canada

  • Own the vision, strategy, and roadmap for major areas of the Maestro platform, driving discovery, launch, and continuous improvement.
  • Define platform primitives, APIs, SDKs, and extension patterns that enable internal teams, customers, and partners to build safely and quickly.
  • Drive an agentic platform approach, including agent development and runtime needs, while partnering with data fabric teams to shape trusted data products.

Kinaxis is a global leader in modern supply chain orchestration, powering complex global supply chains with an AI-infused platform. With over 2000 employees worldwide and multiple Top Employer awards, the company fosters an innovative and inclusive culture.

North America

  • Own the market narrative, positioning, and messaging for the Customer Excellence portfolio and value realization strategy.
  • Build seller enablement, market intelligence, and operational frameworks to scale adoption and growth.
  • Partner across Product, Services, Sales, and Marketing to drive alignment and influence senior leaders.

ServiceNow is the AI control tower for business reinvention, helping 85% of the Fortune 500 work smarter, faster, and better. The company fosters an AI-native culture where technology and talent are unstoppable together, freeing people from busywork to focus on meaningful work.

Global

  • Own and test positioning across IRM, DLP, AI Governance, and employee monitoring.
  • Build sales enablement, battlecards, and win/loss insights for the GTM team.
  • Partner with Product to translate roadmap into landing narratives and launch plans.

Teramind provides AI-driven insider risk management and user behavior analytics to protect companies' people, data, and operations. It's a fully remote, global company since 2014 that values new ideas, professional growth, and collaboration.

$232,000–$260,000/yr
Global

  • Lead the product marketing strategy and operating model for Horizon3's NodeZero platform, driving category leadership and revenue growth.
  • Establish a repeatable launch methodology and enablement system to align cross-functional teams around market positioning and customer adoption.
  • Build and develop a high-performing product marketing team while driving AI-assisted workflows to scale commercial impact.

Horizon3 is a remote cybersecurity company that offers the NodeZero® platform for autonomous penetration testing and exposure validation. The company is a fusion of former special operations cyber operators and startup engineers, fostering a culture of collaboration and continuous learning.

US Unlimited PTO

  • Assist in identifying customer needs and key stakeholders during pre-sales engagements.
  • Construct and deliver custom demos that address customer urgent needs using Maestro resources.
  • Produce sales transition documentation and participate in handoff meetings to ensure successful account deployment.

Kinaxis is a global leader in modern supply chain orchestration, powering complex global supply chains. With over 2000 employees and multiple Top Employer awards, they foster a culture of innovation, collaboration, and continuous improvement.

$110,000–$120,000/yr
US Unlimited PTO

  • Own product positioning, messaging, and competitive intelligence for the GRC portfolio.
  • Lead go-to-market execution and sales enablement for new product launches.
  • Design AI-enabled workflows to eliminate manual work and improve efficiency.

Mitratech is a team of innovators focused on building world-class products that simplify operations in Legal, Risk, Compliance, and HR functions. They serve 20,000 client companies globally, including 30% of the Fortune 500, and have a diverse, inclusive culture with entrepreneurial spirit.

Global

  • Design and build the Customer Success portfolio for enterprise customers, creating adoption and value realization frameworks.
  • Drive go-to-market strategies and transformation initiatives with CSM leaders, optimizing workflows and data-driven programs.
  • Partner with Product and Solution Factory teams to launch scalable programs that drive product adoption and demonstrate ROI.

Atlassian creates collaboration software that helps teams worldwide unleash their potential and work together effectively. With a global workforce and a culture that values diversity, inclusion, and flexible work, Atlassians can choose where they work—in an office, at home, or a mix.

$128,000–$145,000/yr
US

  • Lead product discovery, definition, and delivery across TraceGains platform products, including AI-enabled features.
  • Collaborate with stakeholders across engineering, design, marketing, sales, and customer success to ensure alignment and launch readiness.
  • Manage the product backlog and drive go-to-market success by developing positioning, packaging, and adoption programs.

TraceGains, a Veralto company, is a global technology firm that provides networked innovation, quality, and compliance solutions to consumer brands, helping them reduce supply chain risk and speed up business processes. As part of Veralto—a $5B global leader with 16,000 associates—the company fosters an inclusive culture and prioritizes a diverse workforce to drive industry-changing innovation.

$163,000–$263,000/yr
US

  • Serve as a trusted partner and execution leader across the CRO organization to translate strategic priorities into action.
  • Programmatically manage projects and initiatives across the global Revenue organization in close partnership with leaders.
  • Coordinate communications, events, and operational cadence to drive critical business objectives with focus and discipline.

LaunchDarkly provides a platform that helps developers innovate on new features faster while protecting them with instant rollback capabilities. The company is an equal opportunity employer focused on building a diverse, collaborative team.

$121,680–$135,200/yr
Canada

  • Lead end-to-end customer deployments and adoption journeys from discovery to scaled usage.
  • Own customer engagement strategies that increase adoption and accelerate time-to-value.
  • Act as product strategist for strategic accounts, connecting goals to capabilities and workflows.

Mindtickle is an AI-powered revenue enablement platform that helps companies drive behavior change and increase revenue per rep. The company is recognized as a market leader and offers a diverse, engaging workplace with a focus on innovation and customer success.

North America

  • Own the product vision and roadmap for the core surface area, including Audiences, Charts, Experiments, Traits, and Orchestration.
  • Drive 0→1 innovation, deepen established surfaces, and scale emerging areas to hit revenue goals.
  • Act as a product GM, accountable for adoption and go-to-market success across multiple engineering and design workstreams.

Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. Founded in 2019 and headquartered in San Francisco, the team is ambitious, impact-driven, and efficient, with a culture of humility, kindness, and compassion.