Source Job

Canada

  • Lead content strategy and execution of lifecycle and transactional programs, including creative briefing, design wireframing, and QA/UAT.
  • Collaborate cross-functionally with Global CRM, Technology, Creative, and Omnichannel teams to drive measurable business outcomes.
  • Leverage Salesforce Marketing Cloud and customer insights to optimize guest retention, loyalty, and omnichannel engagement.

Salesforce Marketing Cloud Figma HTML CSS UX Design

20 jobs similar to Lifecycle Marketing Automations Lead

Jobs ranked by similarity.

US Unlimited PTO 16w maternity 16w paternity

  • Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.
  • Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.
  • Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.

Vanta helps businesses earn and prove trust by automating security monitoring and compliance. The company has a kind and talented team with a mission to restore trust in internet businesses.

US 16w maternity 16w paternity

  • Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture to post-purchase engagement.
  • Lead lifecycle go-to-market for new program launches, owning communications plans from pre-launch through ongoing retention.
  • Build and operate automated flows in Braze across email, SMS, push, and in-app channels, including complex segmentation and personalization.

Maven is the world's largest virtual clinic for women and families, offering digital programs for fertility, maternity, parenting, and menopause. With over 2,000 employer clients and recognition as a top workplace, Maven has raised over $425 million from leading investors.

Global Unlimited PTO

  • Own the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization.
  • Create and implement complex automated campaign journeys with dynamic content to educate and motivate prospective customers across the buyer lifecycle.
  • Act as an email marketing SME, driving best practices in copy, segmentation, QA, testing, and deliverability.

GitLab is an intelligent orchestration platform for DevSecOps that helps organizations increase developer productivity, improve operational efficiency, and accelerate digital transformation. With over 50 million registered users and trust from more than 50% of the Fortune 100, our high-performance culture thrives on values, AI integration, and continuous knowledge exchange.

US Unlimited PTO

  • Drive user retention and engagement through lifecycle marketing strategies across email, push, and in-app channels.
  • Leverage data and analytics to segment audiences, personalize content, and optimize campaigns with rigorous A/B testing.
  • Own the end-to-end campaign production workflow and partner cross-functionally to scale high-performing lifecycle programs.

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. With over 180 million downloads and supporting over 3,500 organizations, Calm has been recognized as a TIME100 Most Influential Company.

US Unlimited PTO

  • Manage and grow lifecycle marketing programs for a portfolio of clients across email, SMS, push, and other owned channels.
  • Build and optimize automated campaigns, including welcome, nurture, cart abandonment, and win-back programs.
  • Lead client reporting, performance reviews, and strategic recommendations using lifecycle KPIs and analytics.

Wpromote is a digital marketing agency focused on driving growth through data-driven strategies. Recognized as a Best Place to Work by Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, the company fosters an inclusive culture with a strong emphasis on work-life balance and employee support.

US

  • Own the lifecycle engine for multi-channel programs across cold and warm email, in-app messaging, SMS, and automation platforms.
  • Build nurture and conversion programs that move users from first touch to expansion.
  • Manage automation infrastructure including Customer.io, Claude, N8N to drive segmentation, behavioral triggers, lead scoring, and campaign logic.

Seamless.AI provides the world's first real-time B2B search engine to help sales teams maximize revenue. It is one of Ohio's fastest-growing companies with a diverse and inclusive workplace.

Global 3w PTO

  • Develop and execute lifecycle marketing strategies to increase customer engagement, satisfaction, and revenue across multiple channels.
  • Create and manage customer segmentation and targeting strategies, optimizing the customer journey through email, SMS, and push notifications.
  • Collaborate with cross-functional teams and use data-driven insights to improve campaign performance and customer experience.

Social Discovery Group (SDG) is a global social discovery company that connects users across cultures through social entertainment platforms. With an international team of over 1,000 professionals working worldwide, SDG is a two-time 'Great Place to Work' winner and top-ranked for remote work.

US 4w PTO 12w maternity 12w paternity

  • Build and execute lifecycle marketing strategies across customer journey stages like growth, onboarding, and retention.
  • Manage multi-touch campaigns, nurture programs, and cross-functional alignment with teams like Sales, Product, and Customer Success.
  • Track and report key performance metrics to optimize campaign performance and customer engagement.

Aledade is a public benefit corporation that empowers independent primary care by helping practices thrive in value-based care. Founded in 2014, it has become the largest network of independent primary care in the country, fostering a collaborative, inclusive, and remote-first culture.

US

  • Drive a brand-new incentives and lifecycle marketing program aimed at the guest community.
  • Own CRM execution end-to-end, including strategy, feasibility, QA, and campaign management.
  • Partner with analytics to evaluate performance and synthesize insights for leadership.

Global

  • Own the lifecycle strategy to move from one-size-fits-all communication to high-conversion segmented tracks.
  • Design nurture and educational programs to accelerate time to value for high-potential sellers.
  • Integrate lifecycle communications with product onboarding paths, working cross-functionally with Risk, Product, and Data teams.

Paddle offers digital product companies a completely different approach to their payment infrastructure by acting as a Merchant of Record, simplifying payments. Backed by investors including KKR and FTV Capital, they serve over 6000 software sellers in 245 territories globally, with a transparent and collaborative culture.

Unlimited PTO

  • Own and administer the marketing tech stack and digital channels including HubSpot, WordPress, Salesforce, Google Ads, and LinkedIn.
  • Plan, build, and execute integrated multi-channel campaigns across email, paid search, paid social, and PPC from strategy through post-campaign analysis.
  • Develop and manage demand generation programs to build awareness and drive qualified pipeline, focusing on top-of-funnel lead acquisition strategies.

Leadership Connect is a premier information service that helps clients build relationships impacting decisions in government, business, and media. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, the company fosters a close-knit team dedicated to helping users make a difference.

US

  • Own the lead lifecycle from marketing-accepted lead to demo requested, designing nurture programs and ABM strategies for both high-velocity and enterprise motions.
  • Manage the MAL-to-Demo-Requested conversion rate as the primary metric, collaborating with sales and revenue operations on scoring, routing, and friction removal.
  • Partner with segment owners, content, product marketing, and sales to orchestrate coordinated multi-channel account plays and continuously test and optimize performance.

PerfectServe is a leading provider of clinical communication and physician scheduling solutions for healthcare organizations. With 400+ employees and over $100 million in annual revenue, the company fosters a collaborative team culture focused on innovation and customer delight.

US 4w PTO

  • Own partner retention marketing, including newsletters, case studies, and launch playbooks that keep district partners engaged and renewing.
  • Support enterprise district activation and proof-of-impact content like case studies and press releases.
  • Partner with Customer Success to align on district needs and contribute to events, webinars, and conference logistics.

Cartwheel is an early-stage company building a mental health program for kids that puts schools at the center. Backed by top investors including Menlo Ventures, Reach Capital, and General Catalyst, we're a mission-driven team tackling the student mental health crisis.

US

  • Manage monthly email and SMS campaigns from briefing to execution, coordinating with internal teams and agency partners.
  • Monitor and optimize automated journeys, analyze performance data, and deliver weekly and monthly insights.
  • Partner with creative and brand teams to develop channel-specific content and ensure campaign accuracy through QA processes.

Nutrafol is a pioneering hair wellness company that creates clinically tested products for hair growth using a patented blend of natural ingredients. They are a growing company committed to individuality and innovation, with a culture focused on helping people grow into the best version of themselves.

US

  • Execute in-service and post-service marketing strategies to drive retention, engagement, and revenue.
  • Maintain key journey maps and optimize programs driving various engagement KPIs.
  • Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints.

AIP Publishing is a leading publisher of the physical sciences, accelerating scientific discovery while reimagining the future of scholarly publishing. As a not-for-profit subsidiary of the American Institute of Physics, they foster a collaborative culture that maximizes individual contributions and encourages an environment where everyone feels comfortable and seen.

US Unlimited PTO

  • Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging.
  • Design and optimize customer onboarding flows that accelerate adoption for new customers.
  • Analyze data from various sources to drive actionable insights and improve campaign effectiveness.

ezCater is the #1 food tech platform for workplaces in the US, enabling organizations to order food from over 125,000 restaurants. The company fosters a high-performing, collaborative culture with a focus on work/life harmony and innovation.

North America

  • Drive sales of Hightouch's Ad Studio product to mid-market performance marketing teams.
  • Develop and execute sales strategies, define the ideal customer profile, and shape the sales motion.
  • Conduct consultative deals, demoing the tool and helping teams rethink creative production and launch.

Hightouch is an Agentic Marketing Platform powered by the Composable CDP, helping marketing teams build and ship end-to-end campaigns using AI. Founded in 2019 and headquartered in San Francisco, the team is ambitious, impact-driven, and values humility and compassion.

US 12w maternity 12w paternity

  • Own the full lifecycle marketing strategy from first payment through payoff and beyond, driving borrower retention, repeat origination, and LTV.
  • Lead the evolution of next-best-offer logic, predictive modeling, and lead routing to match borrowers with the right product at the right time.
  • Drive rigorous experimentation and data-backed decision-making, balancing risk and return to optimize portfolio yield and repeat-borrow rate.

Happy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans funded by trusted financial institutions. The company has originated more than $6.5 billion in loans and is a 100% fully distributed workforce.

US

  • Launch and optimize integrated, multi-touch campaigns across email, paid media, webinars, and field events.
  • Execute target account plays using intent data and manage ABM program coordination.
  • Act as daily marketing liaison to BDRs, brief on campaigns, and track pipeline health via dashboards.

QAD is building a world-class SaaS company, providing enterprise software solutions for manufacturing globally. As a virtual-first company, we foster a collaborative culture focused on growth, innovation, and well-being.

  • Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels.
  • Define and monitor core Key Performance Indicators across the demand generation motion, building dashboards and delivering actionable insights to executive leadership.
  • Own the operational foundation of Demand Generation and drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies.

SmartAsset is an online destination for consumer-focused financial information and advice, helping people make smart financial decisions. SmartAsset has earned recognition on the Inc. 5000 and Deloitte Technology Fast 500 lists, and a successful $110 million Series D funding round in 2021 valued the company at over $1 billion.