Source Job

US

  • Owns strategy and execution for customer retention, expansion, adoption, and lifecycle engagement across the installed base.
  • Builds signal-driven customer marketing engine using product usage, account health, and lifecycle milestones.
  • Leads a lean, high-impact team and collaborates with Customer Success, Product, and Demand Generation.

Customer Marketing Lifecycle Marketing Product Adoption Cross-functional Collaboration Data Analysis

20 jobs similar to Director, Customer Marketing

Jobs ranked by similarity.

US

  • Build and scale a new customer lifecycle marketing function for consumption-based offerings, driving product adoption and engagement.
  • Collaborate with Marketing, Customer Success, Sales, Product, and Revenue Operations to turn customer insights into measurable business outcomes.
  • Establish experimentation processes, testing frameworks, and executive-level reporting on consumption revenue and product utilization.

Jobgether is a job platform that uses AI-powered matching to connect candidates with hiring companies. As a partner company, they manage applications and next steps for client roles, emphasizing inclusivity and equal employment opportunity.

US Unlimited PTO

  • Design and launch automated digital customer success programs across the employer lifecycle, focusing on onboarding, activation, and retention.
  • Own customer messaging and positioning for lifecycle emails, in-app nudges, and playbooks to drive product adoption.
  • Run segmentation and A/B tests, track program KPIs, and partner cross-functionally to reduce churn and grow accounts.

Tapcheck is a digital platform offering on-demand pay access to employees, helping them avoid high-interest payday loans. The team is passionate about financial wellness and operates with a culture of humility, grit, and continuous improvement.

$135,000–$160,000/yr
North America Unlimited PTO 24w maternity 24w paternity

  • Act as the primary regional point of contact for customer marketing, partnering daily with Field Marketing, Sales, and Customer Success to deliver programs.
  • Localize and execute global customer marketing initiatives in-region, including user groups, customer stories, speaker placements, and advisory boards.
  • Drive commercial outcomes by tying every event and program to expansion pipeline, reference creation, and executive champion activation.

Smartsheet empowers teams to manage work and scale solutions, now uniting human teams with AI agents to automate tasks and uncover insights. As a tech company with a human story, it fosters an inclusive culture where diverse perspectives drive impact.

Canada

  • Own overall Customer Success strategy, retention, and expansion targets with direct accountability for net revenue retention (NRR) and churn outcomes.
  • Coach, enable, and support the Customer Success team while personally engaging with strategic accounts when additional leadership is required.
  • Build and continuously refine scalable customer success playbooks, health-scoring frameworks, and lifecycle standards.

Our partner is a fast-growing B2B SaaS company offering a high-impact leadership opportunity. They operate in a profitable, high-growth environment with strong market momentum and a collaborative culture focused on impact and accountability.

US Canada Unlimited PTO

  • Drive incremental revenue from existing customer base by marketing new product releases and services to high-potential accounts.
  • Partner with Customer Success and Account Management teams to turn customer insights into targeted, revenue-generating campaigns.
  • Build customer marketing campaigns for new product launches and create reusable assets that CSMs and AMs can activate on demand.

DoiT is a global technology company that helps cloud-driven organizations drive business growth through cloud intelligence. They serve over 4,000 customers and foster a remote-first culture with a focus on entrepreneurial growth and professional development.

US Unlimited PTO

  • Design and run customer lifecycle programs across onboarding, adoption, renewal, and expansion, using AI and agentic workflows to surface risks and expansion signals.
  • Lead a team and partner with Customer Success leadership to own renewal forecasting, data analysis, and digital CS strategy that drives retention and growth.
  • Analyze data, identify gaps, and implement process improvements with a builder's mindset, ensuring consistency and measurable impact.

Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. The company infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions, and serves world leading enterprise organizations including Databricks, SAP, Siemens, and Verizon.

US Unlimited PTO

  • Define and own the company-wide Customer Success strategy across the entire customer lifecycle.
  • Build and lead the Account Management function from near-scratch to drive retention and expansion.
  • Coach and develop a team of managers while partnering cross-functionally with Product, Engineering, and Sales.

Tapcheck is a digital platform offering on-demand pay access to employees, available at no cost to employers. The team is passionate about improving financial wellness and operates with values of humility, grit, and continuous improvement.

$55,700–$172,400/yr
US Unlimited PTO

  • Drive retention model ownership and operationalization to improve customer health and scalability.
  • Lead digital and scaled Customer Success motions to shift toward digital-first engagement.
  • Oversee deployment and optimization of the Customer Success platform (CSP) to streamline operations.

PowerSchool is the global leader in cloud-based K-12 software, powering education for students worldwide. With a mission-driven team, the company fosters a culture of diversity and inclusion, empowering employees to deliver results.

US Unlimited PTO 12w maternity 12w paternity

  • Lead and develop a high-performing Customer Success team to drive retention and expansion.
  • Own team-level GRR, NRR, and expansion targets with real-time visibility into pipelines.
  • Coach CSMs on account strategy, risk mitigation, and consistent execution of playbooks.

Cordance accelerates growth of B2B SaaS companies through acquisition and long-term tactical and financial guidance. They are experienced operators who foster a culture of partnership and growth.

US Unlimited PTO

  • Design and launch digital Customer Success programs across the employer lifecycle, including automated onboarding, activation, and renewal campaigns.
  • Build customer health scoring models and dashboards to track engagement, adoption, and program ROI for a B2B2C model.
  • Own customer inquiries and escalations for tech-touch accounts, establishing triage paths and feeding insights back into program improvements.

Tapcheck is a digital platform offering on-demand pay access to earned wages, helping employees relieve financial stress without high-interest loans. The team is passionate about improving financial wellness and values humility, grit, and continuous improvement in a collaborative environment.

US

  • Define and execute the strategy for customer engagement, retention, loyalty, and lifecycle management.
  • Lead the end-to-end customer journey strategy across digital, assisted, and partner channels.
  • Drive AI-enabled, personalized, and data-driven experiences to improve engagement and satisfaction.

The organization is dedicated to enhancing customer lifecycle experiences and engagement in the healthcare industry. The company culture emphasizes innovation, collaboration, and customer impact, with a focus on remote work flexibility.

USA

  • Lead the strategic segment customer success vision and execution across a high-performance team.
  • Drive cross-functional collaboration with Sales, Services, Product, and R&D to deliver outstanding outcomes.
  • Own key metrics including NPS, CSAT, retention, account P&L, and customer health scores.

NiCE Ltd. provides software products for customer experiences, fighting financial crime, and ensuring public safety. The company serves 25,000+ global businesses including 85 of the Fortune 100, with over 8,500 employees across 30+ countries, and is known for innovation in AI and cloud.

North America

  • Own the relationship with key stakeholders including executive sponsors for value amplification.
  • Own retention and renewal outcomes by proactively managing health and risk.
  • Drive growth by identifying expansion signals and building business-value cases.

Conexiom provides an Intelligent Order Automation platform powered by CoreAI to eliminate manual work for manufacturers and distributors. With over 20 years of innovation and a Microsoft Azure foundation, they build inclusive culture and trusted products.

$140,000–$180,000/yr
Global Unlimited PTO

  • Own customer marketing strategy, building proof points and case studies.
  • Build advocacy programs like Jump Club and a Customer Advisory Board.
  • Formalize the reference program and partner with CS for lifecycle expansion.

Jump provides an AI assistant that helps financial advisors automate client meeting cycles and workflows, turning data into compliant outputs. They lead their category in market share and customer satisfaction, with a culture of high velocity, world-class execution, and direct, kind communication.

UK 2000w PTO

  • Guide assigned customers through the customer journey, ensuring they meet milestones and business outcomes.
  • Monitor customer health, execute predefined plays to mitigate churn, and collaborate cross-functionally to resolve issues.
  • Partner with Business Value Consultants to optimize value and drive renewals and expansion opportunities.

Firstup is an intelligent communication platform that improves the employee experience by connecting over 17 million workers daily for 40 Fortune 100 companies. With a focus on workforce communications and technology, it fosters a high-growth, inclusive environment where ideas are rewarded.

US

  • Own the execution and optimization of lifecycle marketing programs across email and other channels.
  • Build audience segments based on behavior, lifecycle stage, and engagement to deliver targeted campaigns.
  • Analyze campaign performance and run A/B tests to improve messaging, segmentation, and conversion.

Runway builds AI to simulate the world through merging art and science. The team consists of creative, open-minded, caring, and ambitious people determined to change the world.

Americas

  • Manage a high-touch book of business of up to 50 accounts, driving contract renewals, upsells, and executive relationships to achieve NRR ≥110% and <8% churn.
  • Lead a Solutions team to handle tactical account management while developing playbooks, segmentation, and coaching cadence to scale customer success.
  • Drive adoption of Google Workspace and Gemini AI features through onboarding, product education, and proactive intervention based on usage signals.

Cloudasta is a Google ecosystem partner that helps clients maximize their Google Workspace and AI investments. As a growing company, they foster a collaborative and results-driven culture, with a focus on customer success and revenue growth.

$109,500–$127,750/yr
Canada Unlimited PTO

  • Lead product marketing strategy and execution, owning positioning, messaging, and go-to-market for Roofr's CRM.
  • Partner cross-functionally with Product, Sales, and Marketing to drive product launches and customer adoption.
  • Build and scale product marketing frameworks, enablement, and a high-performing team.

Roofr builds a CRM platform that connects aerial roof measurements, digital sales proposals, payments, and material ordering for roofing businesses. They are a successful startup with strong financials, best-in-class metrics, and a culture focused on customer obsession and team growth.

US 4w PTO 8w maternity 8w paternity

  • Define and apply key operational metrics to assess the effectiveness of the Customer Success team’s activities and processes.
  • Drive initiatives to improve customer retention, adoption, and satisfaction, ensuring customers realize full value.
  • Lead, mentor, and develop a high-performing Customer Success team, aligning with company goals.

AvidXchange is a leading provider of accounts payable automation software and payment solutions for middle-market businesses. Since 2000, the company has grown to over 1,500 teammates and is certified as a Great Place to Work, with a culture focused on being connected, growth-minded, and customer obsessed.

US

  • You will own customer and field marketing, including sales enablement, event execution, and reference programs.
  • You will partner with Customer Success and Sales to drive expansion pipeline and retention.
  • You will build proof through case studies and advocacy to support deals.

PerfectServe is a leading provider of clinical communication and physician scheduling solutions in the health IT space. With over 400 employees and 30,000 customers, it is a tech-forward company focused on accelerating speed to care.